With this unique style, mumble rap became an undeniable presence in the late 2010s. Mumble rappers employ techniques like “Auto-Tune, mumbling, repetition, ad-libs, and triplets” with a focus on “intense aesthetic creativity” when it comes to the production, creating a new distinctive sound and “pushing the bounds of rap” (Phillips 2021, 125). To rappers of another era these new rappers were hardly rapping at all” (Phillips 2021, 125). The term referred to SoundCloud rapper’s unclear vocal deliveries (mumbling), as well as lack of lyrical content, absence of message and inconsistency of flow. The style was given the “pejorative name mumble rap by many in the rap and popular music mainstream. Many of these artists found audiences and created communities on the audio-sharing platform SoundCloud, and thus, SoundCloud rap is another name for mumble rap. Mumble rap is a microgenre of rap music that gained prominence in the late 2010s with artists like Lil Pump, Lil Uzi Vert, Future, Young Thug, Lil Peep, Juice WRLD, and Playboi Carti situated at the forefront of the style. Mumble rap is a polarizing topic within the rap community among emcees and fans alike. “Made a mil’ off that, uh/ Off that mumblin’ shit.”
Author: Mansi Garneni Columbia University
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